Drew Williams (company co-founder and author with Jonathan Verney) approached me on Twitter, asking me to guest blog for their website. I jumped at the opportunity, knowing how dedicated Drew and Jonathan are to helping startups to successfully build and market. Their passion is clear and their book, Feed the Startup Beast, is loaded with actionable, measurable tactics.

Branding. It wasn’t a buzzword when I got started out in the work world. It’s been my thing since ’99. This piece is about impulse and instinct and when, how, and why to apply them to your brand and your biz.


Feed The Beast guest blog



What I Did

Writing, Editing

Impulse Branding: Instinctively Good